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- Version 1.0
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- Copyright 1991-1992 Michael D. O'Connor
- All Rights Reserved
-
-
- ┌─────────┐
- ┌─────┴───┐ │ (R)
- ──│ │o │──────────────────
- │ ┌─────┴╨──┐ │ Association of
- │ │ │─┘ Shareware
- └───│ o │ Professionals
- ──────│ ║ │────────────────────
- └────╨────┘ MEMBER
-
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-
-
-
- ┌───────────────────┐
- │ FILE SHARWARE.DOC │
- └───────────────────┘
-
-
- INTRODUCTION
- ────────────
- SHARWARE.DOC contains information about the Shareware (try before
- you buy) concept of software marketing and the Association of
- Shareware Professionals (ASP). For additional information on
- Power, see the README.1ST file contained in the archive.
-
-
- SOME DEFINITIONS
- ────────────────
- You've probably heard the terms "public domain", "freeware",
- "Shareware", and others. Your favorite BBS or disk vendor
- probably has many programs described by one or more of these
- words. There's a lot of confusion about these, but they have
- specific meanings. If you understand them, you'll know your
- obligations are for each type of program.
-
- PUBLIC DOMAIN has a very specific legal meaning. The creator of
- the software had legal ownership, and gave it up to "dedicate the
- work to the public domain". Once in the public domain, anyone
- can use it any way they choose. The author no longer has control
- and can't demand payment.
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- If you find a program in the public domain, you are free to use
- it as you choose. Be careful: programs are often referred to as
- "public domain" when they are really Shareware or free
- copyrighted software. To be sure, the author must include the
- explicit dedication statement.
-
- COPYRIGHTED is the opposite of public domain. The author has
- asserted the legal right to control use and distribution by
- placing required notices in the program and documentation. The
- law gives broad rights to restrict how the work is distributed,
- and provides penalties for those who violate the restrictions.
-
- When you find a copyrighted program (such as this one), you must
- use it within the restrictions. Usually, these are clearly
- stated. Maintaining a copyright does not necessarily imply
- charging a fee (the program can be distributed for free). This
- does not mean public domain, a common confusion.
-
- SHAREWARE is copyrighted software which is distributed by through
- bulletin boards, on-line services, disk vendors, user groups, and
- copies passed among friends. It is software which you use and
- evaluate before paying for it.
-
- ┌─────────────────────────────────────────────────────────────┐
- │ This makes Shareware the ultimate in money back guarantees! │
- └─────────────────────────────────────────────────────────────┘
-
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- THE SHAREWARE CONCEPT
- ─────────────────────
- Most guarantees work like this: you pay and have time to try it
- and see if you like it. If you don't like it, or find that it's
- not suitable, you return it undamaged. At some point (perhaps
- months) you get your money back. Some companies won't even let
- you try the product! In order to qualify for a refund, the
- diskette envelope must have an unbroken seal.
-
- Shareware is very different. With Shareware you get to use it
- for a limited time, without spending a penny. You can use the
- software on your own system in your own special environment, with
- no sales people looking. If you decide to discontinue it, you
- throw it away and forget about it. No paperwork, phone calls, or
- correspondence. If you do continue using it, then and only then
- must you pay for it.
-
- Shareware is a distribution method, NOT a type of software.
- Shareware is produced by accomplished programmers just like
- retail software. There is good and bad Shareware, and good and
- bad retail software. The primary difference is that with
- Shareware you know if it's good or bad BEFORE you pay.
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- You benefit because you get to use the software before you pay
- for it, and authors benefit because they are able to get their
- products into your hands without the tens of thousands of dollars
- in expenses it takes to launch a retail product. There are many
- programs on the market today which would never be available
- without this marketing method.
-
- ┌─────────────────────────────────────────────────────────────┐
- │ The survival of and continued availability of quality │
- │ Shareware products depends on your willingness to pay the │
- │ registration fees for the Shareware you use. Please show │
- │ your support by registering those programs and by passing │
- │ them on to others! │
- │ │
- │ Shareware is kept alive by YOUR support! │
- └─────────────────────────────────────────────────────────────┘
-
-
- THE ASSOCIATION OF SHAREWARE PROFESSIONALS (ASP)
- ────────────────────────────────────────────────
-
- ┌─────────┐
- ┌─────┴───┐ │ (R)
- ──│ │o │──────────────────
- │ ┌─────┴╨──┐ │ Association of
- │ │ │─┘ Shareware
- └───│ o │ Professionals
- ──────│ ║ │────────────────────
- └────╨────┘ MEMBER
-
- In the early days of Shareware there were no real standards.
- Independent authors had no good way to learn from each other or
- to work together to improve the overall image of Shareware.
- There was no system to ensure that users were treated fairly and
- professionally. There was no way for users to find an address
- for an author who had moved. In short, the Shareware community
- was disorganized, as each author did things the way he or she
- thought best. If Shareware was ever to become a viable and
- respected marketing alternative, there had to be some
- standardization and guidelines to best serve the users.
-
- In 1987 a handful of Shareware authors founded the Association of
- Shareware Professionals (ASP) industry association with several
- primary goals in mind, including:
-
- o To inform users about Shareware programs and as a
- method of distributing and marketing software.
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- o To foster a high degree of professionalism among
- Shareware authors by setting programming,
- marketing, and support standards for ASP members to
- follow.
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- o To encourage broader distribution of Shareware
- through user groups and disk vendors who agree to
- identify and explain the nature of Shareware.
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- o To assist members in marketing their software.
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- o To provide a forum through which ASP members may
- communicate, share ideas, and learn from each
- other.
-
- The newly formed ASP worked together to draft a code of ethics
- for all present and future members. This code of ethics included
- several requirements that soon became very popular among users
- (customers), including:
-
- o A member's program (evaluation version) could not
- be limited (crippled) in any way. In the true
- spirit of Try-Before-You-Buy, users must be able to
- evaluate all the features before paying the
- registration fee.
-
- o Members must respond to every registration. At the
- very least they must send a receipt for the
- payment.
-
- o Members must provide technical support for their
- products for at least 90 days from the date of
- registration.
-
- A new system helped ensure users were treated fairly and
- professionally. If a user was unable to resolve a problem with a
- member author then the user could contact the ASP Ombudsman with
- their complaint. The Ombudsman would then try to help resolve
- the dispute. For more complete details regarding the Ombudsman,
- please refer to the "ASP Ombudsman Statement" below.
-
- As of this date, the ASP has approximately 400 author members,
- 225 vendor members, and 150 BBS members, with new members joining
- every week.
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- CONTACTING ASP MEMBERS VIA COMPUSERVE
- ─────────────────────────────────────
- There is an easy and convenient way to speak directly to many ASP
- Members (authors, vendors, and BBS members). Visit the Shareware
- forum on CompuServe. Simply type "GO SHAREWARE", "GO SHARE", or
- "GO ASPFORUM" from any CompuServe "!" prompt.
-
- Here you can talk to the authors of your favorite Shareware
- programs, learn about other programs, ask questions, make
- suggestions, and much more. We'd love to meet you online, please
- come visit us today!
-
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- AUTHOR ADDRESS CHANGES
- ──────────────────────
- People move. Forwarding orders expire. What can you do?
-
- "I got a copy of a Shareware program written by an ASP
- Member. I sent in the registration fee and the post
- office returned my letter saying that it was
- undeliverable. Now what do I do?"
-
- If the author has moved, chances are very good that you have an
- old version of the program. This is another situation that the
- ASP can help resolve. ASP Members are required to keep ASP
- informed of address changes. If you need the current address for
- a member, simply write to the following address shown in the next
- paragraph entitled ASP OMBUDSMAN STATEMENT.
-
-
- ASP OMBUDSMAN STATEMENT
- ───────────────────────
- Michael D. O'Connor is a member of the Association of Shareware
- Professionals (ASP). ASP wants to make sure that the Shareware
- principle works for you. If you are unable to resolve a
- Shareware-related problem with an ASP member by contacting the
- member directly, ASP may be able to help. The ASP Ombudsman can
- help you resolve a dispute or problem with an ASP member, but
- does not provide technical support for members' products.
-
- Please write to the ASP Ombudsman at:
-
- ASP Ombudsman
- 545 Grover Road
- Muskegon, MI 49442-9427
- U.S.A.
-
- or send a CompuServe message via CompuServe Mail to:
-
- ASP Ombudsman 70007,3536
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- The OMB may be contacted by FAX by sending to the ASP FAX number
- 616-788-2765. In communication with the OMB please include a
- telephone number and/or FAX if available.
-
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- FOR MORE INFORMATION ON SHAREWARE
- ─────────────────────────────────
- If you would like to learn more about shareware, here is one of
- the best books ever written about it:
-
-
- Dr. File Finder's Guide to Shareware
- ────────────────────────────────────
- By Mike Callahan and Nick Anis. Foreword by John C. Dvorak.
-
- "[Mike's] book distills thousands of hours of his online
- search for the crown jewels of Shareware into one usable
- guide. As such, it may be the most valuable computer
- book you'll ever buy."
- --Jack Rickard, Publisher, Boardwatch Magazine
-
- "No one combines Dr. File Finder's comprehensive
- knowledge of the Shareware genre with his good taste in
- software. This is sure to be the definitive place to
- look for insight and program information."
- --Barry Simon, Past Chairman of the Board of the
- Association of Shareware Professionals, PC Magazine
- Columnist, and Coauthor of Stackey, Batutil, and Ctrlalt
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- "GREAT! Every PC user will find something of value
- within these pages. This book will save you a bundle."
- --Alfred Glossbrenner
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- "If I were going to buy only one computer book, this
- would be it."
- --Tom Scott, Publisher, Telecomputing Magazine
-
- Nobody knows Shareware like the illustrious Dr. File Finder, also
- known as Mike Callahan. Now you can learn about dozens of
- leading Shareware programs, including where and how to get them.
- In the true spirit of Shareware, this book/disk package includes
- a disk full of top programs that you can try out yourself before
- registering. Send in the card at the back of the book and you'll
- get two additional disks with more software.
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- Mike is the world's leading authority on Shareware. He regularly
- accesses thousands of BBSs and has been a major force in
- promoting the top Shareware packages. Mike has spent several
- years and tens of thousands of hours helping people around the
- world learn more about Shareware.
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- Nick Anis is the coauthor of several acclaimed Dvorak*Osborne
- bestsellers, including Dvorak's Guide to PC Telecommunications,
- Dvorak's Guide to Desktop Telecommunications, and Glossbrenner's
- Complete Hard Disk Handbook.
-
- $39.95, ISBN: 0-07-881646-7, 950 pp. 7 3/8 x
- 9 1/4. If not available call 1-800-227-0900
- (M-F, 8:30-4:30 Pacific time).
-
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- END OF FILE SHARWARE.DOC
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